While working on this campaign a classmate of ours very enthusiastically exclaimed that TCBY is America’s ice cream brand. Aside from the fact that TCBY actually sells frozen yogurt, we leaned into this insight by showing that TCBY isn’t just the country’s best yogurt, it facilitates the country’s best memories. Young and old, east to west, all Americans have memories of friendship, laughter, and excitement. TCBY can be central to these memories for everyone with unique options and customizations to fit every taste and diet.